| Marketing is more than most people believe... no | | | | you're going to do it. |
| amount of advertising will make up for shoddy | | | | Huh? Is that all? I must be kidding, right? Wrong. |
| products or services. If more companies would focus | | | | Reflect back on your own experiences as a |
| on managing their customers' and prospects' total | | | | consumer and try to remember what occurred right |
| experiences, they'd have stand a much greater | | | | before you exclaimed, "I will never do business with |
| chance of growing and sustaining a profitable | | | | that company again, let alone recommend them to |
| business. And nothing is more important than learning | | | | anyone else!" |
| and applying marketing's number one most critical | | | | Was it the roofer who showed up three weeks late? |
| tactic... | | | | Or was it the real estate agent who has yet to |
| Marketing is about relationship building... with | | | | return your calls or emails? |
| customers, prospects, suppliers, and employees. | | | | Or was it the financial adviser who kept you waiting |
| Entrepreneurs who focus on advertising, lead | | | | for hours? |
| generation and sales often overlook this and | | | | Or was it the contractor who dropped out of your |
| therefore, lose their credibility and it's not long before | | | | life before completing the job? |
| people take their business elsewhere. | | | | Or was it online supplier who failed to mail your "next |
| Remember, no amount of advertising - no matter | | | | day air" package? |
| how slick - will make up for such things as shoddy | | | | Or was it the consignment store retailer who "forgot" |
| workmanship, rude employees or hucksterism. It's like | | | | to pay commissions? |
| building a house of cards... it may hold up for a while, | | | | Or the thousands of others who have disappointed |
| but will eventually come tumbling down. | | | | you? |
| Want to get in on a really big secret? A secret that | | | | Unfortunately, we've all been there. And sadly, these |
| is guaranteed to improve your profits and not cost | | | | behaviors have become the more the norm, than the |
| you a dime? | | | | exception. |
| An underground tip that will help catapult you into a | | | | So, when people or companies actually deliver what |
| very small but elite group of like-minded - and | | | | they've promised, we are pleased and happy to |
| extremely successful - businesspeople? | | | | spread the word to our friends, family members, |
| Even better, what if you knew it wouldn't cost you a | | | | co-workers, and even complete strangers! This type |
| thing? | | | | of positive word-of-mouth advertising is one of the |
| Well, you're in luck because I'm about to let the cat | | | | most effective and affordable (it's free!) ways to |
| out of the bag... | | | | end up with more business than you know what to |
| Drum roll please! | | | | do with! |
| Ready? | | | | But remember, the reverse is also true... when you |
| Sure? | | | | let people down, they'll tell four people who will tell |
| Okay, okay... enough fun. | | | | four more who will tell four more...and pretty soon |
| The secret is... | | | | you're reputation - and business - will be shot. |
| Do what you say you're going to do when you say | | | | Bottom line: Talk is cheap... if you want a successful |
| you're going to do it. | | | | business, deliver on your promises." I hope you |
| I repeat... | | | | choose the former. |
| Do what you say you're going to do when you say | | | | |