| Let's face it - all small business owners
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| | - offer a free gift or discount when
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| struggle with getting ahead. In addition
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| | customer completes it
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| to competing with much larger, mainstream
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| | * Scratch Offs - Add interactivity with a
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| entities, you may also be battling it out
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| | scratch off discount or offer on the back
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| with other small businesses in our area.
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| | of the card
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| Few small businesses have the luxury of
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| | * Calendars & Calculators - Offer a
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| multi-million dollar ad budgets, or a
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| | relevant resource to the back of the card
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| staff of marketers to spin their brand on
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| | * Custom Discount Area - Personalize the
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| a daily basis. So how do you stand out
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| | back with an individual discount - adds
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| in your field?
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| | the personal touch
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| Creating and building a unique brand is
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| | * Appointment Cards - Invite your
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| the cornerstone of a successful business
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| | customer to an event, trade show, or sale
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| -- and for a small business, it is even
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| | you will be attending
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| more crucial. You will ultimately
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| | * Magnets - The addition of an adhesive
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| control how your customers perceive you
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| | magnet to the card makes it an instant
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| -- and you will do this through
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| | promotional item
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| everything from your business name and
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| | * Cross-Promote - Log onto to view our
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| tag line to your packaging, labels, and
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| | current coupons
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| customer service.
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| | Other facets of the card you'll need to
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| Take My Card, Please
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| | consider are the color and quality of the
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| What makes a great business card? Added
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| | card stock, the font, graphics or photos
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| value! If you don't give your prospect
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| | used, and your tag line. What is a tag
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| or customer a reason to hold onto that
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| | line? It is a short, catchy promotional
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| card, it is likely to become the latest
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| | phrase that you use in conjunction with
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| addition to the local landfill. You
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| | your brand name. While it is not
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| should give careful consideration to the
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| | necessary, if you do employ a tag line,
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| design of your business cards - if used
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| | you should use it consistently. For
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| properly, they can become a powerful
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| | examples, just look to some of the large
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| sales tool.
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| | national brands -- if I mention "It's the
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| A few examples of things you can do to
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| | Real Thing", you would immediately think
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| add value to your business card:
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| | of Coca-Cola(R), wouldn't you? Play to
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| * Customer Loyalty Programs - Offer a
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| | your products' unique aspects, selling
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| freebie or discount when your customer
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| | position, or features. These will be the
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| fills in the card.
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| | things that make your brand outstanding
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| * Surveys - Short survey on the card back
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| | in your field.
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