| Small Business Planning -- Three Myths
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| | can help you make decisions abouttime
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| Copyright 2005 Denise OBerry
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| | management and budget. You can use your
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| Are you -- like 70 percent of small
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| | strategic planto help you determine
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| business owners --working without a plan?
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| | whether to attend an event oradvertise in
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| Here are three myths that need tobe
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| | a publication. It's a check and balance
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| dispelled about strategic planning for
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| | tool.
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| small business.
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| | 3. A strategic plan is like a ball and
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| 1. It has to be formal -- Not so.
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| | chain -- Not so.
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| The value of a strategic plan for your
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| | It's your plan. Too many small business
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| small business is in putting the ideas on
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| | owners feel likeonce it's on paper, it
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| paper, creating action steps that will
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| | can't be changed. Wrong! Your plan should
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| get you where you want to go and
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| | be an active document that gets reviewed
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| implementing those action steps.
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| | and updated at least monthly, if not
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| 2. I'm too small -- Not so.
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| | weekly. You're the business owner, you
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| Even a one-person business can benefit
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| | wrote it, you know what's happening in
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| from a strategicplan. A strategic plan
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| | your market -- adjust as necessary.
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