| "In Real Estate Investing, Like All Other
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| | is absurd. What I usually say to them is
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| Businesses, The People Who Make The BIG
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| | "What's the difference between a 1 dollar
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| MONEY Are Better At Marketing"
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| | bill and a 100 dollar bill? It's the
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|
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| | message on the paper!
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| When meeting other investors, one of the
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| | So many people send out $1 messages and
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| most frequent questions I am asked is how
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| | expect $100 results. It just doesn't work
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| is it that I manage to buy up to 5
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| | that way, and it never will. The $1
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| properties a month when they are
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| | message screams out to your prospect all
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| struggling to find one.
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| | about you, and how you will buy their
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| It only takes me a few questions to get
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| | house sight unseen.
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| to the problem. Their marketing doesn't
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| | First, an ugly truth: Your prospect
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| make the grade. It's either haphazard,
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| | doesn't care about you. He cares about
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| inconsistent, or nonexistent, and instead
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| | someone who has a solution to a problem
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| of facing that they want to tell me that
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| | they are having. When you take out al the
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| it's the economy, or it's different where
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| | I, I, I, of your direct mail pieces, and
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| they live.
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| | replace it with possible solutions to
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| Here is what I counsel all the people who
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| | their problem, then you have a far better
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| want to make wheel barrels full of money:
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| | chance of having them contact you.
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| "Don't ever forget that above all else
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| | No one is born a terrific marketer. You
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| you are in the marketing business. The
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| | would not believe some of the mistakes I
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| extent to which you embrace this fact
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| | made when I started out. But I got the
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| will ultimately determine your success or
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| | education I needed, and was never afraid
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| failure in this or any business!"
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| | to invest in seminars that ultimately got
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| A bold statement, I admit. Now obviously
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| | me to a position of making over $1
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| you need to know the basics of the
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| | million a year. You can become a great
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| business, how to buy and sell homes for a
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| | marketer too, but you must get the
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| profit, but beyond that, your marketing
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| | education on how to do it right, and the
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| will be the difference between you and
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| | system to execute it all.
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| all the other investors out there.
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| | I know that marketing will make the
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| Why is it such a difference? Because when
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| | difference between an investor who does 3
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| you market well, people come to you to
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| | deals a year, and the ones who are doing
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| help them solve a problem, and that makes
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| | 4 or 5 a month like I do.
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| all the difference in the world. Yes, you
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| | Proper marketing will produce truly
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| can go knock on doors of every FSBO or
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| | motivated sellers which are the best
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| foreclosure in town, but the positioning
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| | prospects in our real estate business.
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| is terrible. First, you were not invited,
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| | This will make a difference between
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| and the prospect is likely to be so
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| | making $50,000 per year or $50,000 per
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| defensive or angry, you are not going to
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| | single month!
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| get very far. Unless you really like
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| | To summarize, you need to become good at
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| rejection and a very low return on your
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| | marketing, that's the first step! The
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| effort, this isn't the way to go.
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| | second step is for you to realize that
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| I send postcards and direct mail to my
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| | you need a motivated seller to create
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| prospects all the time. Sometimes people
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| | huge profits. The first step will take
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| say to me: "I tried direct mail and it
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| | care of the second one!
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| doesn't work in my area." This, of course
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