| Page Title | | | | chances are that a search engine bot is going to |
| By far the single most important element when it | | | | have a much easier time understanding the content |
| comes search engine optimization (or S.E.O for short) | | | | of your page. |
| is your web page title. That is in HTML : [title]My | | | | Content Pages |
| Wonderful Website[/title]. I can not stress enough | | | | Many webmasters have a strong desire to build |
| the importance of your page title but I can tell you | | | | "super-sites" - which are meant merely to "wow" |
| that I have seen many-a-my-own web site page(s) | | | | anyone who comes to visit both with special |
| start from earning a reasonable amount of Google | | | | features such as drop down menus, Flash animation, |
| search traffic each day to disappearing from search | | | | spectacular graphics... WRONG! First of all, most of |
| results completely when by accident one day : my | | | | your visitors do not care. Second, all these special |
| page titles vanished. | | | | features, graphics, whatever... only distract from the |
| | | | content of your pages. Generally visitors who come |
| A page titled "Log Cabin Homes" is more targeted | | | | to your site are looking for solid content.. An answer |
| then a page titled "Log Homes, Log Cabins, Canadian | | | | to a question, product information, whatever it may |
| Log Home Builders". How often do people search for | | | | be : they do not come to your web site looking for a |
| the phrase "Log Homes, Log Cabins, Canadian Log | | | | fancy presentation. If you insist on a fancy website - |
| Home Builders"? Just about never but people search | | | | chances are that you are only gratifying yourself. |
| for the phrase "Log Cabin Builder" very often and if | | | | Now do not get me wrong, I am not saying that |
| the content of your page is also optimized for the | | | | presentation does not count... but instead of working |
| phrase "Log Cabin Homes" chances are good that | | | | the content of your site around your sites |
| your page will do well for the phrase "Log Cabins | | | | presentation - you should be working your sites |
| Homes". | | | | presentation around its content. |
| HTML Content | | | | Simple and clean.. But attractive and professional. This |
| Speaking of page content. It is also important how | | | | is a winning mix. Content is king. |
| well you format the content on your pages. Probably | | | | How Much Weight Does Your Domain Name Have? |
| the most important formatting is your HTML heading | | | | It is my opinion that using keywords in your domain |
| tag. These are the [H1], [H2] (etc) tags. It is not a | | | | name has very little relevance in your search results. I |
| bad idea to use the same text in your heading tag | | | | am not going to say NO relevance : But the weight is |
| that you have used in your page title, this should add | | | | certainly small and, at least in my opinion : not worth |
| weight to your primary keyphrase. | | | | buying a long and stupid domain name like to try to |
| Meta Tags | | | | improve your search engine ranking. |
| Are meta tags important? Well - sort of. The only | | | | Keyword Density |
| really important meta tag is the meta description tag. | | | | What is keyword density you ask? Welp : have you |
| The meta keywords tag is almost not used at-all by | | | | ever wondered how much content on your page is |
| search engines anymore. This tag is displayed in | | | | enough? How much is too much? How many times |
| search engines under your page title so at least is is | | | | you should use your keyword/phrase? The answer |
| important to have a well described page. Getting the | | | | to these questions is found somewhere in keyword |
| search result is phase 1, getting the searcher too click | | | | density. First off : it is important to have a few |
| your site is phase 2. So in that light, your meta | | | | paragraphs of text on your page. A single line usually |
| description can be very important. How much bearing | | | | won't cut it in the eyes of the search engines. |
| does it have in search results? Well I do not | | | | Keyword density means the number of keywords in |
| personally believe that the weight of the meta | | | | relation to the number of words on your page. If |
| description is huge or anything but it is at least a | | | | your keyword is "gold" and you have 10 words on |
| moderate relevance and worth writing well. | | | | your page (including "gold") then your keyword |
| Bolds, Italics And Colors. Oh My! | | | | density for the keyword "gold" would be 10%. |
| It is rumored that bolding and coloring keywords so | | | | An optimal keyword density ranges anywhere |
| that they stand out against the background of your | | | | between 6.5% and 8.5%. There are many tools that |
| page does indeed increase the weight of that | | | | will analyze the keyword density of your pages. I |
| keyword or phrase... I personally do not bother with | | | | advise using Google to find a few if you want to get |
| this buy it may help! Don't go crazy with it though. In | | | | that fanatic about page optimization. But generally |
| SEO - its all about density, not quantity.. But we will | | | | speaking : a perfectly optimized page is not |
| save density for a later article. | | | | guaranteed to do better then another relevant, well |
| More Formatting | | | | written page which has no keyword density |
| Hand-coding. This is the fine line between great SEO | | | | optimization at-all. It may help, it may not. Keyword |
| and mediocre SEO. Use paragraph tags to format | | | | density should be a general guide at best and not a |
| your paragraphs, use line breaks in other cases. Many | | | | religion. |
| HTML code tags we're designed for specific | | | | Anyhow kids, that's it for today. Go now and create |
| purpose's. If you obey the purpose of HTML tags : | | | | great web pages. Tune in next time for SEO 102. |