| Marketing to real estate agents just got a little | | | | your Facebook activities towards business by inviting |
| faster. Recently, a new marketing strategy started: | | | | peers to become "friends." While you may invite |
| social networking. During the past few years, loan | | | | family and pals outside of business, also ask |
| officers have increasingly turned to creative tools like | | | | customers & prospects to be pals. Additionally, you |
| Facebook to impact their marketing to real estate | | | | can invite people whom you need to get to know |
| agents. Realtors give opportunities to loan officers | | | | better. In addition, you can send out notices to |
| they have rapport with - why? Because people like | | | | members of your group. |
| doing business from people they like. This is as | | | | 4. Post business events like teleseminars, webinars, |
| matter of fact as in business-to-business sales as it is | | | | and even conventions. Send invites to them thru the |
| in the business-to-consumer market. Facebook helps | | | | Facebook Event Coordinator. |
| you to become mates - with loads of real estate | | | | 5. Use Facebook to do background research. |
| agents in your local community. | | | | Facebook provides amazing tools to research your |
| Six Suggestions to Use Facebook For Marketing to | | | | clients, prospects and vendors. Use what Realtors |
| Real Estate Agents | | | | openly share on Facebook to better know them. |
| Listed here are 6 ways you may use Facebook to | | | | Besides their profiles, Realtors on Facebook upload |
| help your relationships - without trying to sell any | | | | footage, write comments on their walls, and post |
| service. This may be a new technique of marketing. | | | | what they do now. Here your buddies will generally |
| Downplay the business side of your being on | | | | tell you more about their private interests than the |
| Facebook. Stress building rapport. | | | | characteristic database researching all the general |
| 1. I know, that sounds paradoxical, but first, show | | | | public records can tell you. |
| you are human. Use Facebook to let your "friends" | | | | 6. The last tip about using Facebook for marketing to |
| see you as somebody like them, somebody they can | | | | real estate agents is to incorporate a signature on |
| find common ground with, somebody they can like. | | | | any messages you send pals just like you do on |
| Then, when they become ok with you, they are | | | | notes and regular letters. |
| going to want to conduct business with you as they | | | | In your signature, you can offer a free article or |
| originally came to like and trust you. | | | | report and include a link. If they follow that link, it |
| 2. Share a bit about your other interests. If you feel | | | | takes them to an opt-in page for newsletters from |
| comfy doing so describe your hobbies and interests. | | | | you. Then your autoresponder will send out regular |
| Join groups that interest you. And act like a friend -- | | | | messages or mailings in order that you can build a |
| think about them first: send resources and links | | | | more robust rapport with them. |
| related to their interests and post testimonials for | | | | Facebook can be another method for marketing to |
| them on their Facebook. | | | | Realtors so you develop more referral sources and |
| 3. Invite Realtors to become Facebook friends. Skew | | | | close more loans. |