| If you have a business, a blog (short for
| |
| | 3) Industry Blog: There are a number of
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| web log) is a marketing tool that can
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| | companies that specialize in a very
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| further position you as the expert in
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| | narrow area of their industry. For
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| your industry. Your prospects and clients
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| | example, many manufacturers are highly
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| want information about your products and
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| | specialized in what their company
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| services. They are hungry for it! And a
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| | produces. These companies often sell to
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| blog gives you the opportunity to share
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| | other businesses. In this case, it is
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| your expertise with people across the
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| | often helpful to blog about new products
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| globe.
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| | lines, materials, trade shows, equipment
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| Once they are set up, blogs are easy to
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| | innovations, industry news, and shipping
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| update. The typical blog entry is short
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| | news. Examples of industries that would
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| and informal, making it easy for you to
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| | benefit from these blogs include
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| write - and easy for your customers to
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| | fabrication, machining, printing,
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| read. Because blogs are filled with a
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| | engineering, insurance, and stamping.
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| bunch of little blurbs, your readers are
| |
| | 4) Specialty Blog: Many businesses,
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| more likely to visit on a regular basis
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| | associations, and hobbyists enjoy this
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| to read your latest commentaries. They
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| | type of blog. It focuses on a specific
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| also feature a search function, which
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| | subject. Examples include golf, sailing,
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| your readers can use to find blog entries
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| | stamp collecting, dog breeds, wedding
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| on a specific topic.
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| | planning, weight loss, and so on. The
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| But like every form of marketing, a blog
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| | Specialty Blog can be written by one or
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| requires you to lead it in a strategic
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| | multiple contributors. It is a wonderful
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| direction. Before you start your blog,
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| | way to build an online community and
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| make a decision about the blog's theme
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| | encourage comments because the readers
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| and "voice." Once you determine your
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| | share a common interest.
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| goals, stick to the topic. You can weave
| |
| | 5) Feature Blog: I primarily see this
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| your personality and stories into the
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| | type of blog being used by people who are
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| blog, but always keep these relevant to
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| | in a creative type of business. It
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| your target audience. Make your blog a
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| | incorporates lots of pictures of recent
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| tool that provides helpful advice, tips,
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| | projects and how-to entries. Sometimes
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| and musings to your readers. A blog that
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| | there are video posts or audio
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| is really a sales pitch or advertisement
| |
| | recordings. It often has links to an
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| will NOT garner a wide audience.
| |
| | online store where a visitor can purchase
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| Here are some examples of the types of
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| | the project or sign up for an event. A
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| business blogs and the various types
| |
| | Feature Blog is very useful for artists,
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| companies that might benefit from them:
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| | designers. musicians, performers,
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| 1) Consultant Blog: This type of blog is
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| | illustrators, quilters, and writers.
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| widely used by a variety of service-based
| |
| | Another type of business that could
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| companies including marketers, interior
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| | benefit is one that produces custom
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| designers, event planners, financial
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| | products such as a furniture maker or a
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| advisors, and so on. In fact, this is the
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| | bike builder.
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| type of blog that I write. The Consultant
| |
| | When you are writing a blog, don't be
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| Blog primarily features a single person
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| | bland. The key is to be yourself and to
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| writing about their advice and
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| | reflect the core personality of your
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| observations. It is a way of highlighting
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| | company. If there are things that make
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| your expertise in an area and building an
| |
| | you mad or get you excited, your blog can
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| active readership who trust your opinion
| |
| | be a place to post these things. If you
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| to guide them.
| |
| | don't keep your blog on topic, lively,
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| 2) Tourist Blog: Every Bed and Breakfast
| |
| | and engaging, your readers will quickly
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| can benefit from this type of blog. It
| |
| | get bored. Write in your blog regularly -
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| features the local area with pictures of
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| | I recommend at least once a week or more.
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| surrounding vistas and updates about
| |
| | To drive traffic to your blog, list it in
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| upcoming events. It can feature links to
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| | blog directories such as Technorati. You
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| local weather and favorite places to
| |
| | should also incorporate keywords in your
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| visit. The Tourist Blog can help sway
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| | entries to help people find you via
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| people to use your business services over
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| | search engines. For example, an insurance
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| that of a competitor, as well as keep in
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| | company in San Francisco should
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| touch with them until they visit your
| |
| | incorporate the terms "San Francisco
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| city again. It can also save your
| |
| | insurance" into their posts with a link
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| business time by providing people the
| |
| | back to their website. In this way people
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| answers to frequent questions. Other
| |
| | can easily get more information. Be sure
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| businesses that benefit from this style
| |
| | to set up an About page with your contact
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| include rafting companies, ski areas,
| |
| | information so people can get in touch.
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| fishing guides, festivals, and so on.
| |
| |
|
