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Building A New Website In PHP

New website owners and existing websitepage.Again, make sure that your designer
owners alike consistently make a very common,programmer  understands  that  this  is  a
yet extremely costly mistake. They find a web
designer first and then an SEO second.requirement of the job.4) Clean, simple
Unfortunately, these entrepreneurs do notcode. Ideally you want to define all
realize that literally every single thingaesthetic  properties  that
that goes into building a new website will
impact your SEO campaign. They commonlydifferent types of text on your site are
funnel thousands of dollars into a brand newgoing  to  have in a separate CSS file. This
website, only to find out that there are a
lot of areas that must be rebuilt in order tomeans that you want to avoid using as many
have an optimum SEO campaign.I will identifytags  as  possible,  especially  font,  size
6 major areas of concern, in hopes that even
a  small  percentage  ofand color tags. You also want to avoid
creating PHP scripts that are either two
these website owners will come across thislong,
document  at  the  right  time,  which  is
and contain a lot of unnecessary steps, or
BEFORE they begin to develop theirones  that rely heavily on javascript. It is
website.1) Domain name registration &
hosting. Make sure that when you registerbest to avoid using javascript as much as
yourpossible.Remember, the most important thing
your site can be doing is making it easy for
website's address that you register it for
at least 5 years. Sites that register theirsearch engine bots to easy scroll through
sitethe  code of your website and follow all the
for a short amount of time send up a redlinks that it finds. When there is
flag  at  Google,  who  end up thinking thatunnecessary code and script on your site, it
makes
site site has been registered short-term in
the  hopes  of  helping  another  website,it a lot harder for them, thus hurting your
SEO campaign.Make sure that whoever is
that is owned by the same person/company, tohelping you build your site understands that
rank  well  by  linking  to  it.  Whenthere  job  is
choosing your domain name, do not choose ato output the cleanest, simplest code
URL  that  is  riddled  with  hyphenspossible. If you have any questions about
this
between all your keywords. It is more
important that you target this to youror don't understand it, it is best to talk
visitorsto an SEO expert about it, to ensure that it
is
than to the search engines.2) Creating
static URL's. This is one of the mostdone properly.5) Ensuring that visible
overlooked  yet  important  thingswritten content is editable. The writing
within  the  body  of
that you can do to ensure that your SEO
campaign  is  a  success.  By  eliminatingyour site is one of the most important areas
for  you  or  your  Optimizer  to  help your
dynamic parameters within your website's
URLs,  you  are  ensuring  that  searchsite increase it's rankings. Ensuring that
either  of  you  can  edit  it  at  your own
engine bots will have no problems indexing
all  of  your  pages.  Creating static URL'sconvenience is extremely critical to the
entire  SEO  campaign.  This  because  from
can be accomplished by using the mod rewrite
command  in  the  .htaccess  file  in  thetime to time search engine algorithms will
change,  and  that  might  mean  that  a
root folder of your server. Here is an
example  of a dynamic URL (which you want tostrategy that was implemented in the past
might  not  suffice,  so you must be able to
avoid), and a static URL (which you
want):Dynamic:change it to keep up with the most up to
date SEO techniques.6) Site structure.
Static: sure that any potential programmerConsidering the nature of PHP, your site will
or  designer  that you hire understands thatmost  likely  (and
this will be a full requirement of theshould) be created by a series of includes
job.3) Editing the head tag. There are threethat  puts all of the pieces of a given page
areas  in the head tag that you will want to
together. You want to ensure that the layout
be able to either edit yourself or have yourand  placement  of  graphics  and
SEO  edit.  They  are  the  page  title, the
navigational links within these includes is
description meta tag and the keywords metastrategically  correct.  Remember, you don't
tag.  Having  control  over  these  for each
want to have to pay someone to go back and
of your top level pages (all the pagesredo this, so it is critical to get it right
linked to from your home page), will be
criticalthe first time.If you are unfamiliar with a
lot of the information that I presented in
to your websites success in the searchthis  article,  it  is
engines. You definitely do not want these to
probably in your best interest to at the
be the same on every page (they must bevery  least,  consult  with  an  SEO  or SEO
unique  and  reflect  the  nature  of  the
company during the entire design process. A
content on the given page). For other pagesgood  SEO  will  be  very  comfortable
that  will  be  created  in  high  volumes,
working with you and your design team to
you will want to make sure that there is aensure  that  the  end  product  will be one
variable  string  (your  web  designer/
that will last you a long time, and will go
programmer will understand what this is) ina  long  way  in  helping your site generate
place  for  each  of  the  three  areas  in
revenue online.Bobby Heard
question, so that they will automatically be(bheard@abalone.ca) is the Vice-President of
filled  with  content  that  is  the  rightAbalone Designs ( which offers great SEO
results at affordable prices.
length and reflects the content on the given



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