| Though it's wonderful to get all those
| |
| | answering the same questions over and
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| hits to your e-commerce web site, hits
| |
| | over again.While a good FAQ is a great
|
| don't mean much unless you convert them
| |
| | time-saver for the person who has to
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| into sales. This is especially true if
| |
| | answer those questions, it also gives
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| you are paying for, and not converting,
| |
| | site users the impression that your site
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| clicks.If your website is suffering from
| |
| | is well-thought-out, that you care about
|
| the "Conversion Rate Blues", consider the
| |
| | their questions and will take time to
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| following steps for improving sales and
| |
| | answer them thoroughly. You can build
|
| ultimately, profits:1. Make sure your
| |
| | trust in your website by having relevant
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| website is optimized to attract people
| |
| | product-related content throughout the
|
| with the highest potential to buyWhen I
| |
| | site as well, but there's nothing like a
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| first designed my log furniture website,
| |
| | well-planned FAQ to assist in answering
|
| Log Cabin Rustics, I unwittingly targeted
| |
| | questions.4. Make Your Shopping Cart Easy
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| an audience that wasn't the perfect one
| |
| | to UseI've had a little trouble with my
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| for my site. As things turned out, I
| |
| | shopping cart from time to time. It
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| didn't even rank for my two top key
| |
| | seems that if I modify the header for my
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| phrases, log furniture and log beds, in
| |
| | site, and put in a link that says "http:"
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| the search engines. I managed to get
| |
| | instead of "https:", the secure part of
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| pretty high on the scale, however, for
| |
| | my shopping cart pops up an error message
|
| log cabin related searches.People who
| |
| | with every click of the mouse. Take it
|
| build log cabins are a target market of
| |
| | from the voice of experience-this is not
|
| mine, since many of them eventually
| |
| | conducive to sales.If your sales are
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| purchase log furniture to go with their
| |
| | clicking right along, then suddenly drop
|
| home. The most likely immediate
| |
| | into the abyss, it's a good idea to go
|
| customers, however, are those who
| |
| | out and place a test order. I'm
|
| actually searched for the term "log
| |
| | embarrassed to say that in my busy-ness,
|
| furniture" rather than "log cabin". When
| |
| | I've had to have a customer inform me of
|
| I re-optimized my site for the search
| |
| | how very difficult it was for them to
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| terms I thought would bring the highest
| |
| | place an order. Upon investigation, I
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| conversion rate, visitors to my site were
| |
| | have found several times that something
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| more likely to buy because my site was
| |
| | had gone wrong on my site.In addition to
|
| selling what they were searching for. My
| |
| | making sure your shopping cart is fully
|
| efforts paid off, when my conversion rate
| |
| | functional and doesn't return error
|
| (and sales) doubled in the month or two
| |
| | messages, it pays to have a shopping cart
|
| following my changes.2. Add a personal,
| |
| | that is easy to use. I am not an
|
| trustworthy touch to your siteI don't
| |
| | affiliate for Clickbank, but whenever I
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| personally care to have my picture posted
| |
| | buy an e-book from someone who is using
|
| on the front of my website, although many
| |
| | their service, I am always impressed with
|
| people do. I do have my name prominently
| |
| | how smooth and quick the online
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| on the site, together with information
| |
| | transaction is. There have been other
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| about why I sell log furniture and my
| |
| | times when I really wanted to purchase
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| business background as a CPA. I have
| |
| | something, but some little glitch in the
|
| found that a personal touch goes a long
| |
| | shopping cart wouldn't let me proceed
|
| way towards selling log furniture. Many
| |
| | with the order, and nearly drove me to
|
| of my customers spend $2,000, $3,000 or
| |
| | distraction. As a customer I always
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| even $4,000 on their log furniture order,
| |
| | think to myself, "if these people can't
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| and some of them have waited years to get
| |
| | get their website to work, how do I know
|
| the furniture they want.They didn't find
| |
| | they can ship me an order?"
|
| what they wanted in their local area
| |
| | As a webmaster or mistress, you
|
| (they must not have many white cedar
| |
| | certainly don't want to be on the
|
| trees in Texas), but they found it on my
| |
| | receiving end of such thoughts-and you
|
| site. There's just one problem, however.
| |
| | can prevent it by making sure your
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| They wish they could touch the
| |
| | website shopping cart is easy to use, and
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| furniture, slide the drawers in and out,
| |
| | testing it every now and again to make
|
| look for drips in the finish, and
| |
| | sure it's working properly.5. Give Free
|
| generally evaluate the quality before the
| |
| | Shipping or Make a special offerThis
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| drop that kind of money. I have had
| |
| | might seem like a no-brainer, but it
|
| people drive 4-6 hours on more than one
| |
| | really does work. I used to give away a
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| occasion for that very reason, and
| |
| | free rocking chair to anyone who bought a
|
| frankly, I don't blame them. I'm pretty
| |
| | suite of log bedroom furniture, and you'd
|
| picky about my furniture too.
| |
| | be surprised how many customers I had say
|
| This is where I can help my customers.
| |
| | to me "I just love the idea of getting
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| I use primarily local suppliers, and
| |
| | something free!" At the moment, I give a
|
| finished furniture that I sell is
| |
| | 5% discount for the purchase of multiple
|
| finished right in our building. I can
| |
| | items. That might not sound like much,
|
| and do inspect much of the furniture
| |
| | but its $100 on a $2000 order and many
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| before it goes out. Our finishing
| |
| | people are glad to have it.
|
| department does a pretty good job, but if
| |
| | I also include free shipping in the
|
| I see something I don't like, I have them
| |
| | continental 48 states. This makes it
|
| sand it down and get it right.Some people
| |
| | much easier for people to know the exact
|
| I sell furniture to place their order
| |
| | cost of the furniture. I used to have
|
| online or with one phone call, but many
| |
| | people people contact me to see how much
|
| of them talk to me several times before
| |
| | shipping would be, then I would estimate
|
| they place their order. They start to
| |
| | the cost of the furniture they wanted,
|
| feel like they know me, and I start to
| |
| | contact several freight companies for a
|
| feel like they are my friends. The last
| |
| | quote, re-contact the customer, etc.
|
| thing I want to do is ship a suite of log
| |
| | Free shipping makes everything so much
|
| furniture from Michigan to Caifornia and
| |
| | easier, and it really seems to appeal to
|
| have it come back because the customer
| |
| | my customers too.In conclusionI'm sure
|
| isn't happy. And I don't want to let
| |
| | there are other quality ways to build
|
| down my friends. When customers
| |
| | people's confidence in your site-thereby
|
| understand this, they trust me to deliver
| |
| | increasing both conversion rate and
|
| what my site promises, and that
| |
| | sales. Some of my friends have Better
|
| translates into sales.There are many ways
| |
| | Business Bureau seal on their sites, or
|
| you can build trust in your website.
| |
| | participate in BizRate or other rating
|
| When I realized my conversion rate was
| |
| | services. I haven't tried any of these
|
| not what it could or should be, I went
| |
| | yet, so I can't speak for them. But I
|
| out and researched the topic on the web.
| |
| | have learned from experience that people
|
| By reading a number of SEO articles on
| |
| | want to know you are a real person with a
|
| the topic, I came up with a checklist of
| |
| | real business. They want to know that
|
| things to do on my site. My list
| |
| | you care enough to answer their
|
| included:- giving name and contact
| |
| | questions, they want a smooth shopping
|
| information for the owner of the
| |
| | process, and they really do like special
|
| site- telling a personal history of the
| |
| | offers.In these days of security breaches
|
| business- showing pictures of your
| |
| | and privacy concerns, many customers will
|
| factory, office, semi-truck or anything
| |
| | need extra reassurance about the care you
|
| else that makes your business real. If
| |
| | take in such matters. You can accomplish
|
| possible, give an online office or
| |
| | much in that direction by spelling out
|
| factory tour.- getting a secure security
| |
| | company policies on your site.If you
|
| certificate and posting it on your site,
| |
| | think the conversion rate on your site
|
| and- posting a privacy policy, warranty
| |
| | could be better, why not make a to-do
|
| information, and product
| |
| | list of items mentioned in this article
|
| testimonials3. Include a detailed FAQ on
| |
| | that might not be all they could be on
|
| your siteA detailed FAQ that answers just
| |
| | your site. And oh yes, if you have a
|
| about every conceivable question can do
| |
| | website selling "widgets" but the only
|
| much to improve customer confidence in
| |
| | people finding your site are those who
|
| your site. Many people are quite
| |
| | are searching for "bridges", you really
|
| methodical in their product research.
| |
| | should change your keywords.Cari Haus has
|
| They may be looking at my site at 3 in
| |
| | been successfully selling rustic log
|
| the morning, have a question, and want an
| |
| | furniture and log beds on the Internet
|
| answer NOW. Otherwise they will migrate
| |
| | since 1997.Copyright 2003 by Cari Haus,
|
| on to a competitor who has both the
| |
| | website is granted to reprint this
|
| information and product they are looking
| |
| | article, either online or in written
|
| for.I am continually tracking the
| |
| | publications, as long as the copyright
|
| questions people ask and modifying my
| |
| | information, this paragraph, and a link
|
| site to make sure it answers those
| |
| | address or a link to the Log Cabin
|
| questions. That way people can get
| |
| | Rustics website is attached at the end of
|
| answers to the most common questions
| |
| | the article.
|
| right away, and I don't spend time
| |
| |
|
